Alert the press! I'm actually talking about hair! (...plus a Formulate + Co. Giveaway)

/

You read that right. I, Andrea Fontana, am talking about hair today. Why is this weird? I don’t know much about hair. I know I work in the beauty industry, but I’m an esthetician which means I am NOT licensed in hair, and honestly don’t know much about hair because it really doesn’t interest me.

IMG_7708.JPG

I’m excited to be collaborating with a haircare company that is changing the game and making shopping for shampoo and conditioner easy for even the hair incompetent like ME! I personally have very straight and easy to manage hair. I can take a shower, let it air dry, and not have to straighten, de-frizz, curl, or any of the other things so many women do. I know how lucky I am, but that doesn’t mean I don’t have areas I want my hair to improve. My hair can be dry in the winter, have dandruff issues, get staticky (is that a word? haha), get greasy at the roots, lie super flat, and more.

I was so excited when Formulate + Co, emailed me and wanted to do a collaboration, mainly because I never know what I’m looking for when I’m shopping for new shampoo and conditioner. I love how the process was completely custom yet super easy…there’s even an app for it!

Either download the app, or visit their website and you can begin the process. I told them where I live (genius if you ask me, since weather can be so determining in hair health), the current status of my hair, whether I colored it (I have never), and what improvements I’d like to see. I even got to pick my scent and decided how strong I wanted it to be (yes! it’s THAT custom).

So here’s what I chose for my hair goals:

  • Prevent thinning (I mean doesn’t hurt right? haha)

  • Lengthen

  • Oil Control

  • Volumize

  • Hydration

Then, I chose to the scent Freshly Squeezed (a sweet orange delicious citrus scent) and chose to have it strongly scented because I looooove citrus smells!

Overall, I’m obsessed with my shampoo and conditioner. I try to only wash my hair every few days and ever since I started using these custom products I’ve been able to wash about every 3-4 days which is great! I do use dry shampoo sometimes if I’ve worked out and want to ‘clean’ my hair, but I really feel like I’ve noticed help with my oil control, yet my hair has felt hydrated. I honestly haven’t noticed much static in my hair which could be that it hasn’t been extremely cold yet this winter, but who knows!

Here are some other details that I love about this process:

  • All shampoos/conditioners are always sulfate-free, paraben-free, phthalate-free, & cruelty-free. They are technically not vegan because they source their keratin from wool, but if you want it formulated vegan you can get it that way!

  • If you want to make changes to your next bottle, it’s really easy to control your settings in the app or on the website.

  • If you want to omit certain ingredients because you’re vegan, allergic, etc, you can ask them to not add them! (Super cool)

  • The packing is beautiful in your shower and I love that they have pumps! This made transferring to my travel bottles really easy for showers at my gym.

Now for the exciting part… Formulate + Co is giving away a free custom Shampoo & Conditioner set to one of my readers! All you have to do is click the link below to enter! (The giveaway closes on December 26th at midnight so hurry up and enter ASAP!) Even if you don’t win, you will receive a $5 off coupon for entering, so I highly encourage entering!

CLICK HERE TO ENTER THE GIVEAWAY!

I purposely wanted to end this giveaway around Christmas to be able to gift one of you an extra gift this year! Thank you to everyone who reads my blog and supports Andrea Fontana Beauty all year long. You guys are the best and I am so grateful!

Have a beautiful day and GOOD LUCK!

Andrea